Communication in the digital age focuses on the analysis of integrated marketing communications and associated consumer behaviour. As a certified Google Premier Partner, Mediaworks' commitment to digital has attracted global recognition and a host of industry awards. This programme is designed and delivered in partnership with Mediaworks, who are recognised as one of the leading independent Digital Marketing agencies in the UK. But rather they are specialists who try to answer the two main questions – why X happened and what to do to achieve Y. The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader. The MSc Marketing and Data Analytics postgraduate degree at Nottingham Business School, Nottingham Trent University is designed to meet industry's growing need for marketing professionals with data analytics proficiency. Investigate the impact of digital marketing and data analytics within organisations. Tuition fees are charged for each year of your course. £9000 Peer learning in online communities and forums. The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. Le MSc in Data Analytics & Digital Business ouvre de nombreuses perspectives professionnelles dans les domaines du digital (digital brand manager, social media manager…), du conseil (en lien avec la transformation digitale), du business development (e-commerce manager…), du marketing, du big data (data scientist, chief data officer…) ou de l’entrepreneuriat. Taught in English. Find the right course ... You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. You’ll examine how digital technology can alter consumer behaviour. Delivered in Paris & Shanghai with a learning trip to San Francisco. This includes: Our assessment methods mirror organisational based activities. Associant l’apprentissage des spécificités du marketing de la donnée et celles de la connaissance des outils, la formation double diplômante Digital Marketing & Data Analytics apporte aux étudiants les compétences nécessaires aux marketeurs de demain. Suggest, discuss and analyse solutions to problems within business. L’Executive MSc Strategic and digital marketing est ouvert aux étudiants de la formation initiale titulaires d’un BAC+3 ou niveau équivalent avec une première expérience probante dans le domaine visé. Strategic Thinking in Digital Marketing (30 credits) On this module, you will learn to develop strategic digital marketing plans. Apply the theories and techniques learnt to complete projects and assignments. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. This course is studied via distance learning. Our Digital Marketing and Data Analytics MSc is a unique programme. Welcome to the MSc Data Analytics and Marketing programme. Online, UK and EU 2020-21 You'll also have the opportunity to attend residential events held throughout the year. Investigate mobile and social media marketing. Digital Marketing & Data Analytics Le meilleur d’une école de commerce et d’une école du digital pour former les marketeurs de demain Notre ambition est de former les marketeurs de demain, ceux qui disposeront à la fois de compétences fortes dans l'élaboration de stratégies digitales, mais aussi de solides bases de développement. Delivered in partnership with Digital Marketing Agency, Mediaworks. Digital Innovation and Analytics MSc . How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. The focus of this module is to develop a critical understanding of leadership, innovation and change in a digital context. 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